News Coverage
College newspapers may still be the best way.
For marketers looking to reach college kids, it's always
been a challenge, and it certainly isn't getting any
easier with the rise of MySpace, iPods and online gaming.
Media Life Magazine | Samantha Melamed | July 25, 2006
Ask the average person what college students spend their
time doing, and the response is usually the same: sleeping,
drinking and playing video games.
Metro Boston | Laura Dannen | July 17, 2006
Online campus newspaper readers want more local ads.
That's one of the findings of Y2M's recent 2006 College
Newspaper Readership Survey, which recommends that college
papers focus more on what's happening around the student
union than around the rest of the country. The report
also suggests that college newspaper publishers ditch
Google AdSense ads and put more effort into selling Web
ads directly to local advertisers at higher rates than
they'd get from the search giant.
ClickZ Network | Kate Kaye | July 13, 2006
"The real potential there lies in leveraging the
connectivity of the sites and using them to form communities
around products, media or services to really be in contact
with your users," Yankee Group analyst Nitin Gupta
said. "That is not easy for companies to figure
out how to do."
E-Commerce News | Keith Regan | June 26, 2006
A fashionable label slapped on the young (read: anyone
between the ages of 18-24) is that they won't touch a
newspaper with a 10-foot pole. Look no further than the
college campus and that notion is dispelled.
Editor & Publisher | Jennifer Saba | June 22, 2006
Sometimes a story just writes itself. No use sticking
to preconceived notions. Superior skills and a readiness
for possibility will find the true course. To that
end, Dina Pradel is a publisher of sorts, as intended,
although the role is one she didn’t foresee.
Women's Business Boston | Helen Graves | June
1, 2006
Marketers and agencies are constantly under pressure
to innovate, to find the next and latest vehicle to disseminate
brand messaging. As a result of that pressure, agencies
and corporate marketing departments are generally willing
to try anything once – and for good reason; one
placement, in the right medium, with the proper audience,
can make or break a campaign. So it’s no wonder
social networking websites, mobile messaging and other
of the moment media properties have been on the media
hit-list of agencies and corporate marketers looking
to reach younger consumers – but, at what expense?
Adotas | Dina Pradel | April 20, 2006
Spring-break vacations probably always will be associated
with beach party time for the girls and boys, but not
every college student fits the mold. Y2M Youth Media & Marketing
Networks found that this year, "typical tropical
beaches and party cities are no longer popular destinations" -
at least in theory.
The Sacramento Bee | Janet Fullwood | March 26, 2006
When people think spring break, images of wild parties come to mind, usually set in some exotic destination like Panama Beach or Cancun or that old standby from "Where the Boys Are," Fort Lauderdale.
Media Life Magazine | Abigail Azote | March 26, 2006
The recently issued Y2M: eGrad 2005 College Graduate Survey concludes that new technologies and explosive growth in Internet usage are rapidly changing the buying habits and needs of college graduates. The study found that the top planned purchases upon graduation are professional clothing, travel/airline ticket, health insurance and furniture.
Center for Media Research | March 23, 2006
Reach thousands of students with just one buy.
Media Life Magazine | Kathy Prentice | March 13, 2006
College graduates are ready to work and using the Net as a way to find a job, according to a recent survey released by Y2M: Youth Media + Marketing Networks.
eMarketer | February 22, 2006
Y2M: Youth Media and Marketing Networks, which targets college students and recent graduates, hired Jill Higson to lead its new office in New York. She was director of sales for Datran Media. Also in the office will be account manager Brian Liebler.
ClickZ Network | Zachary Rodgers | February 21, 2006
Almost seven in 10 recent college graduates--69 percent--posted resumes online last year, with the majority of that group using Monster.com, according to a new study by Y2M: Youth Media + Marketing Networks.
MediaPost Publications | Wendy Davis | February 13, 2006
Higher education students are motivated by online advertising, and many close to graduating rely on additional channels to set up a post-grad life. Two reports, the "2006 Online Advertising: Habits" survey released by Experience, Inc. And Y2M's fifth annual college graduate lifestyle survey both detail online trends among college students and graduates.
ClickZ Network | Enid Burns | February 10, 2006
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