Marketing Services

Y2M provides the following services to leading brands and agencies:

Youth and Collegiate marketing strategy and advisory services

Y2M assists clients in understanding the youth market and in creating strategic marketing solutions to effectively connect with this group. With over 35 years collective youth marketing experience, Y2M advises on best practices, provides custom research and designs integrated marketing programs/solutions.

Guerilla Marketing

Y2M effectively utilizes non-traditional tactics on campuses to create awareness and ‘buzz’. We work with clients to develop these tactics including:

• Sidewalk chalking
• Automobile flyering
• Human advertising
• Non-traditional sample distribution

Campus postering and sampling programs

Utilizing a national network of postering professionals to canvas high traffic areas, Y2M ensures that your brand is front and center on campus. In addition to reliable poster distribution, Y2M consults on poster placement, provides printing services, and reporting.

Direct Mail Campaigns

The firm provides direct mail and database management services for specific clients that seek to reach the youth market. Importantly, clients benefit from Y2M's integrated prospect database which enables clients to achieve greater response rates and participation levels.

Market research

The firm maintains a panel of recent college graduates and also college students that may be surveyed as part of its ongoing research programs. Custom research studies may be created in the form of specific web surveys and focus groups.

Technology and internet design, development and hosting services

The firm specializes in providing both technical and marketing services to clients. Many marketing programs will benefit from an integrated approach where site design, content, registration processes and database management are designed to optimize results.

Student Representative Programs

Y2M builds student representative programs which engage students as brand evangelists. Students are hired, trained, and managed by Y2M and act as client’s eyes, ears, and voice on campus. Students implement programs and recommend tactics for their specific campuses.